AI Insights · Timothy · January 2022
Top 5 Beauty Retail iOS Apps in Peru Q4 2021 Performance
In Q4 2021, the top beauty retail apps in Peru showed varied trends in downloads and active users, with significant fluctuations seen in apps like Natura (Oficial) and Mary Kay® Interactive Catalog.
In the fourth quarter of 2021, the performance of the top beauty retail apps on the iOS platform in Peru showcased diverse trends in downloads and active users, according to data from Sensor Tower. Here’s a detailed look at the top 5 apps:
Natura (Oficial) experienced a steady increase in weekly downloads, starting at 71 in late September and peaking at 204 in late October. The app maintained a consistent user base, with weekly active users fluctuating between 482 and 638 throughout the quarter.
Mary Kay® Interactive Catalog saw a modest rise in weekly downloads, reaching its peak with 26 downloads in early November. The app's active users remained relatively stable, averaging around 33 users weekly, with a slight dip to 10 in late November and recovering to 34 by mid-December.
FOREO For You had sporadic download activity, with a notable increase to 23 downloads in mid-December, while active users peaked at 40 in the same period.
florence by mills, launched in November 2021, had a brief spike in downloads with 39 in its debut week, followed by a sharp drop to 1 download in the subsequent week.
BEAUTY BAY showed varied download numbers, peaking at 18 in late October and 11 in late December. The app's active users remained fairly stable, ranging from 56 to 79 over the quarter.
For more insights and detailed data, visit Sensor Tower.